The Rowena Group was established in 1988 to celebrate and communicate the teaching methodology of one of the most recognized design educators of the 20th century. In the 1930s, Rowena, Donald Dohner, and Alexander Kostellow developed the 3-D design pedagogy that became the foundation of Pratt Institute’s industrial design program. She taught five generations of designers and educators. Today, Rowena’s teachings are part of industrial design programs worldwide.

Tucker Viemeister has had a lifelong dedication to the power of aesthetics embodied in the human experience. He is most famous for OXO Good Grips, for being one of the founders of Smart Design, and is named after a car his father, Read Viemeister, helped design.

Tucker founded the digital LAB at Rockwell Group, where he helped design the exhibits for the Shanghai Planetarium and the Empire State Building’s new experience. He holds 32 US utility patents, and his work is in the permanent collections of MoMA and the Smithsonian. He is Vice President of the Architecture League and is a Fellow of the Industrial Design Society of America.

He currently teaches at Parsons and is Head of Industrial Design at Multiplayer Studio.

Tucker Viemeister has had a lifelong dedication to the power of aesthetics embodied in the human experience. He is most famous for OXO Good Grips, for being one of the founders of Smart Design, and is named after a car his father, Read Viemeister, helped design. Tucker founded the digital LAB at Rockwell Group, where he helped design the exhibits for the Shanghai Planetarium and the Empire State Building’s new experience. He holds 32 US utility patents, and his work is in the permanent collections of MoMA and the Smithsonian. He is Vice President of the Architecture League and is a Fellow of the Industrial Design Society of America. He currently teaches at Parsons and is Head of Industrial Design at Multiplayer Studio.

Tucker Viemeister has had a lifelong dedication to the power of aesthetics embodied in the human experience. He is most famous for OXO Good Grips, for being one of the founders of Smart Design, and is named after a car his father, Read Viemeister, helped design. Tucker founded the digital LAB at Rockwell Group, where he helped design the exhibits for the Shanghai Planetarium and the Empire State Building’s new experience. He holds 32 US utility patents, and his work is in the permanent collections of MoMA and the Smithsonian. He is Vice President of the Architecture League and is a Fellow of the Industrial Design Society of America. He currently teaches at Parsons and is Head of Industrial Design at Multiplayer Studio.

Deb Johnson is an educator, designer, and collaborator. She teaches Speculative Design and Design for Social Change in the Industrial Design program at Pratt Institute and is the founder and executive director of The Swimming Hole Foundation, a collaboration incubator for creative people.

Deb was the first Academic Director of Sustainability at Pratt, founded its Center for Sustainability, the Partnership for Academic Leadership in Sustainability, the Pratt Design Incubator for Sustainable Enterprise, and the Brooklyn Fashion + Design Accelerator.

She loves to cook, connect people, and make a commotion.

A native of Vancouver, Canada, Andrew’s career traces a path from consumer product design to corporate and retail identity and branding, retail interiors, furniture, lighting, and graphic design. He is especially interested in how the power of design can directly influence human experience.

Andrew is a partner at OneOneCreative, an innovative branding and design agency focused on sports, fashion, and entertainment, and the Creative Director for Athletes Unlimited, an exciting company redefining pro sports.

Throughout his career, Andrew has also been dedicated to design education, teaching for many years in the Industrial Design Department at Pratt Institute, as a Founding Faculty member of the Products of Design MFA program at The School of Visual Arts in Manhattan, and as an adjunct Professor of Industrial Design at Arizona State University.

Andrew holds an MID from Pratt Institute, an MS in Sport Biomechanics and Human Movement Studies, and a BA in Biology, both from the University of Oregon.

Dr. Yvette Chaparro is an industrial designer, educator, and researcher. She is an Associate Professor of Product and Industrial Design and currently interim Director of the MFA Industrial Design programme at Parsons, The New School. She has developed a variety of products for different companies through her studio. Her research focuses on design pedagogy, design terminology, families of objects, modularity, typology, form-giving, interdisciplinary collaboration, decarbonization & decolonizing in design.

She holds a five-year professional degree from Universidad Javeriana in Bogota, Colombia; an MID from Pratt Institute, NY; and a PhD by practice from Liverpool John Moores University, UK.

Tucker Viemeister has had a lifelong dedication to the power of aesthetics embodied in the human experience. He is most famous for OXO Good Grips, for being one of the founders of Smart Design, and is named after a car his father, Read Viemeister, helped design. Tucker founded the digital LAB at Rockwell Group, where he helped design the exhibits for the Shanghai Planetarium and the Empire State Building’s new experience. He holds 32 US utility patents, and his work is in the permanent collections of MoMA and the Smithsonian. He is Vice President of the Architecture League and is a Fellow of the Industrial Design Society of America. He currently teaches at Parsons and is Head of Industrial Design at Multiplayer Studio.

Seth Kornfeld is a design strategist, information architect, and researcher who lives at the intersection of physical and virtual product design. He has led design teams at technology companies such as Sauce Labs and Bluetooth, building tools that help technical audiences create useful products and spaces. Today, he advises executives and product leaders to establish scalable design and discovery practices.

Seth holds an MID from Pratt Institute. Outside of maintaining this website, he enjoys cooking, gardening, music, and street photography.

Tucker Viemeister has had a lifelong dedication to the power of aesthetics embodied in the human experience. He is most famous for OXO Good Grips, for being one of the founders of Smart Design, and is named after a car his father, Read Viemeister, helped design. Tucker founded the digital LAB at Rockwell Group, where he helped design the exhibits for the Shanghai Planetarium and the Empire State Building’s new experience. He holds 32 US utility patents, and his work is in the permanent collections of MoMA and the Smithsonian. He is Vice President of the Architecture League and is a Fellow of the Industrial Design Society of America. He currently teaches at Parsons and is Head of Industrial Design at Multiplayer Studio.